A product-focused approach
to digital design.
A product-focused approach to digital design.
Defining structure, simplifying complexity, and building scalable systems
that evolve with users and business needs.
that evolve with users and business needs.
Defining structure, simplifying complexity, and building scalable systems that evolve with users and business needs.
Design is not decoration - it's direction.
Design is not decoration -
it's direction.
it's direction.
Design is not decoration - it's direction.
About
Who am I.
I’m Kamen Dimitrov, a product designer based in Sofia, working with startups and businesses to design digital products - from early concepts to scalable systems.
Over the past 8+ years, I’ve led the design of complex product experiences, focusing on structure, clarity, and long-term scalability. My work goes beyond interface design - I define how products are structured, how users interact with them, and how they evolve as they grow.
I’ve delivered 20+ projects across product design, branding, and digital platforms, helping teams make better product decisions, simplify complex flows, and build systems that support both users and business goals.
My approach is straightforward: understand the problem deeply, define the right structure, and design solutions that are clear, scalable, and built to last.
I’m Kamen Dimitrov, a product designer based in Sofia, working with startups and businesses to design digital products - from early concepts to scalable systems.
Over the past 8+ years, I’ve led the design of complex product experiences, focusing on structure, clarity, and long-term scalability. My work goes beyond interface design - I define how products are structured, how users interact with them, and how they evolve as they grow.
I’ve delivered 20+ projects across product design, branding, and digital platforms, helping teams make better product decisions, simplify complex flows, and build systems that support both users and business goals.
My approach is straightforward: understand the problem deeply, define the right structure, and design solutions that are clear, scalable, and built to last.
Approach
How I work.
A clear, collaborative process from discovery to launch.
Discover
Research, stakeholder interviews, and audits to understand your product and users.
Define
Clarify goals, scope, and product requirements. Prioritize opportunities.
Design
Wireframes, prototypes, and visual design. Fast iterations with feedback loops.
Deliver
Design systems, specs, and launch support so your team can ship with confidence.
How I think
The principles that guide our work.
1
1
Research before pixels
Research before pixels
I validate assumptions with real users - 20+ interviews and usability tests before I commit to final design.
I validate assumptions with real
users - 20+ interviews and usability tests before we commit to final design.
2
2
Built to scale
Built to scale
I create reusable design systems, not isolated screens. Every component works across your entire product.
I create reusable design systems,
not isolated screens. Every component works across your entire product.
3
3
Complexity removed, clarity added
Complexity removed, clarity added
I strip away unnecessary features and visual noise. Every screen, every element serves a purpose - or it's gone.
I strip away unnecessary features and visual noise. Every screen, every element serves a purpose - or it's gone.
4
4
Business outcomes, not just beauty
Business outcomes,
not just beauty
not just beauty
I measure success by user engagement, conversion rates, and business growth - not awards.
I measure success by user engagement, conversion rates, and business
growth - not awards.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.