MATIK
Имоти Русе Матик is a real estate platform for the Ruse region in Bulgaria, created from zero online presence for an established local agency. The goal was to design and launch a modern, mobile-first website that enables users to search, evaluate, and list properties independently, while positioning the agency as a trusted local expert through educational content and transparent communication.
Имоти Русе Матик is a real estate platform for the Ruse region in Bulgaria, created from zero online presence for an established local agency. The goal was to design and launch a modern, mobile-first website that enables users to search, evaluate, and list properties independently, while positioning the agency as a trusted local expert through educational content and transparent communication.
Challenge
Traditional real estate platforms in Bulgaria suffer from outdated design, cluttered interfaces, and lack of credibility signals. Users struggle to find relevant properties, compare listings efficiently, and trust the service provider. Our goal was to create a trustworthy brand identity and user-friendly platform that simplifies property discovery, builds credibility through professional design, and converts visitors into inquiries.
Challenge
Traditional real estate platforms in Bulgaria suffer from outdated design, cluttered interfaces, and lack of credibility signals. Users struggle to find relevant properties, compare listings efficiently, and trust the service provider. Our goal was to create a trustworthy brand identity and user-friendly platform that simplifies property discovery, builds credibility through professional design, and converts visitors into inquiries.
Approach
This was a complete brand and web design project—from naming and logo creation to full website design and content strategy. We built everything from scratch: brand name, logo, visual identity system, website information architecture, responsive web design, content structure, and SEO-optimized copy.
Approach
This was a complete brand and web design
project—from naming and logo creation to full website design and content strategy. We built everything from scratch: brand name, logo, visual identity system, website information architecture, responsive web design, content structure, and SEO-optimized copy.
Brand Strategy
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Brand Strategy
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Brand Strategy
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Brand Identity
UX/UI Design
Web Design
Design System
Content Strategy
SEO Optimization
Properties
at Launch
Regional Expansion Started
BEYOND RUSE
within first 2 months
Unique Visitors
in first 2 months
Regional Expansion Started
BEYOND RUSE
within first 2 months
Properties
at Launch
Unique Visitors
in first 2 months
Solution:
Structure, UX & Content
A new information architecture was defined from scratch with clear main sections. User flows were mapped so that a visitor can go from landing to filtered results to a specific property and contact form in a few steps. Property pages use progressive disclosure: essential details and price first, with structured tabs for characteristics, features, location, and legal information to avoid information overload while keeping transparency.
Search is powered by an advanced filter set including type, location, price, size, rooms, floor, construction type, and features, and is adapted to mobile via a collapsible filter panel with active filter summary.
Because there was no existing content, a complete content strategy was created. This includes six long-form, SEO-optimized articles for buyers covering new vs old construction, why use a broker, and euro adoption and prices, articles for sellers on tax obligations, and legal and documentation guidance. The "About Us" section was written to highlight local expertise, mission, vision, and three core values—honesty, client focus, and professionalism—plus team presentation. All content is structured with clear headings, summaries, and meta information to support both readability and search visibility.
Solution:
Structure, UX & Content
A new information architecture was defined from scratch with clear main sections. User flows were mapped so that a visitor can go from landing to filtered results to a specific property and contact form in a few steps. Property pages use progressive disclosure: essential details and price first, with structured tabs for characteristics, features, location, and legal information to avoid information overload while keeping transparency.
Search is powered by an advanced filter set including type, location, price, size, rooms, floor, construction type, and features, and is adapted to mobile via a collapsible filter panel with active filter summary.
Because there was no existing content, a complete content strategy was created. This includes six long-form, SEO-optimized articles for buyers covering new vs old construction, why use a broker, and euro adoption and prices, articles for sellers on tax obligations, and legal and documentation guidance. The "About Us" section was written to highlight local expertise, mission, vision, and three core values—honesty, client focus, and professionalism—plus team presentation. All content is structured with clear headings, summaries, and meta information to support both readability and search visibility.
Key Features & Flows
Core features include advanced search and filtering, property pages with high-quality galleries and structured details, and a 4-step self-service listing flow covering basic info, photos, details, and review to reduce friction for owners. The platform includes a services page differentiating free versus paid support, a blog with categorized articles for buyers, sellers, and legal topics, and a contact page with topic selection for efficient inquiry routing.
Key Features & Flows
Core features include advanced search and filtering, property pages with high-quality galleries and structured details, and a 4-step self-service listing flow covering basic info, photos, details, and review to reduce friction for owners. The platform includes a services page differentiating free versus paid support, a blog with categorized articles for buyers, sellers, and legal topics, and a contact page with topic selection for efficient inquiry routing.
Key Features & Flows
Core features include advanced search and filtering, property pages with high-quality galleries and structured details, and a 4-step self-service listing flow covering basic info, photos, details, and review to reduce friction for owners. The platform includes a services page differentiating free versus paid support, a blog with categorized articles for buyers, sellers, and legal topics, and a contact page with topic selection for efficient inquiry routing.
Design Decisions & Rationale
Several explicit design decisions address the problems found in research. Educational content and transparent "About us" messaging are used to build trust in a high-stakes domain where users are anxious and risk-sensitive. Progressive disclosure on property pages replaces long, dense layouts and makes it easier to scan for what matters.
Mobile-first design responds to the reality that a large share of property discovery happens on phones. A multi-step listing flow breaks a complex form into smaller, manageable chunks, which typically increases completion rates and gives space for clear validation and guidance.
Design Decisions & Rationale
Several explicit design decisions address the problems found in research. Educational content and transparent "About us" messaging are used to build trust in a high-stakes domain where users are anxious and risk-sensitive. Progressive disclosure on property pages replaces long, dense layouts and makes it easier to scan for what matters.
Mobile-first design responds to the reality that a large share of property discovery happens on phones. A multi-step listing flow breaks a complex form into smaller, manageable chunks, which typically increases completion rates and gives space for clear validation and guidance.
Visual Design, Mobile & Interaction
The logo and complete brand identity were created from scratch, establishing a visual foundation reflecting local expertise and professionalism. The design system features clean, modern interface with consistent typography, spacing, and limited color palette supporting contrast and readability.
Core components include property cards, article cards, button variants, form elements, and custom iconography. Responsive breakpoints ensure seamless experience across devices. Mobile-first design features simplified navigation, swipeable galleries, and optimized forms with progressive disclosure and clear CTAs guiding users without overwhelming them.
Visual Design, Mobile & Interaction
The logo and complete brand identity were created from scratch, establishing a visual foundation reflecting local expertise and professionalism. The design system features clean, modern interface with consistent typography, spacing, and limited color palette supporting contrast and readability.
Core components include property cards, article cards, button variants, form elements, and custom iconography. Responsive breakpoints ensure seamless experience across devices. Mobile-first design features simplified navigation, swipeable galleries, and optimized forms with progressive disclosure and clear CTAs guiding users without overwhelming them.
Learnings & Future Opportunities
This project demonstrates end-to-end ownership from research through information architecture, content strategy, UX/UI design, and development specification. Key learnings include the value of content-first strategy for trust, mobile as primary context, and progressive disclosure effectiveness in high-information domains.
Future iterations can focus on richer media like virtual tours and video, personalization features including saved searches and favorites, advanced tools such as mortgage calculators and ROI estimates, and analytics-based optimization as usage data accumulates.
Learnings & Future Opportunities
This project demonstrates end-to-end ownership from research through information architecture, content strategy, UX/UI design, and development specification. Key learnings include the value of content-first strategy for trust, mobile as primary context, and progressive disclosure effectiveness in high-information domains.
Future iterations can focus on richer media like virtual tours and video, personalization features including saved searches and favorites, advanced tools such as mortgage calculators and ROI estimates, and analytics-based optimization as usage data accumulates.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.