SmartHome
SmartHome is a sustainable tech startup creating a modern, unified smart home app for both tech-savvy users and beginners in Bulgaria. The app integrates control of all smart devices with energy tracking and AI-powered automation, emphasizing sustainability and ease of use.
SmartHome is a sustainable tech startup creating a modern, unified smart home app for both tech-savvy users and beginners in Bulgaria. The app integrates control of all smart devices with energy tracking and AI-powered automation, emphasizing sustainability and ease of use.
Challenge
Existing smart home solutions suffer from fragmented ecosystems, complex interfaces, and lack of focus on energy efficiency. Users struggle with multiple apps, overwhelming settings, and unclear energy consumption data—creating frustration rather than convenience.
Our goal was to design a unified smart home platform from the ground up that simplifies device management, provides transparent energy tracking, and uses AI to help users save energy without sacrificing comfort.
Challenge
Existing smart home solutions suffer from fragmented ecosystems, complex interfaces, and lack of focus on energy efficiency. Users struggle with multiple apps, overwhelming settings, and unclear energy consumption data—creating frustration rather than convenience.
Our goal was to design a unified smart home platform from the ground up that simplifies device management, provides transparent energy tracking, and uses AI to help users save energy without sacrificing comfort.
Approach
The project challenged us to create a complete digital product—from brand identity to fully tested mobile and desktop applications—addressing real market needs validated through extensive user research.
This was a zero-to-one product design, meaning we built everything from scratch: brand logo, visual identity, information architecture, user flows, mobile app design, desktop interface, and comprehensive design system.
Approach
The project challenged us to create a complete digital product—from brand identity to fully tested mobile and desktop applications—addressing real market needs validated through extensive user research.
This was a zero-to-one product design, meaning we built everything from scratch: brand logo, visual identity, information architecture, user flows, mobile app design, desktop interface, and comprehensive design system.
Brand Identity
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Brand Identity
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Brand Identity
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Visual Design
UX/UI Design
Mobile App Design
Design System
Web Design
Users
tested
Iteration
improvement
Task
completion
Prefer over
Competitors
Information Architecture
Organized content and features into a logical structure to facilitate navigation. Created a sitemap and main navigation schemes to ensure easy access to key functions like setup, device management, and statistics.
Information Architecture
Organized content and features into a logical structure to facilitate navigation. Created a sitemap and main navigation schemes to ensure easy access to key functions like setup, device management, and statistics.
From Concept to Refined Interface
Low-fidelity wireframes helped us test and validate core user flows early. Based on user feedback, we refined navigation, simplified controls, and improved hierarchy—resulting in 25% better task completion in the final design.
From Concept to Refined Interface
Low-fidelity wireframes helped us test and validate core user flows early. Based on user feedback, we refined navigation, simplified controls, and improved hierarchy—resulting in 25% better task completion in the final design.
Design System
We built a comprehensive design system including components, colors, typography, and guidelines for consistency and scalability.
Design System
We built a comprehensive design system including components, colors, typography, and guidelines for consistency and scalability.
Desktop &
Marketing Website
Marketing Website
Desktop & Marketing Website
We extended the mobile experience to desktop with advanced analytics and power-user features, plus a conversion-focused marketing website to communicate product benefits and drive signups. Both leverage the same design system for visual consistency.
Desktop & Marketing Website
We extended the mobile experience to desktop with advanced analytics and power-user features, plus a conversion-focused marketing website to communicate product benefits and drive signups. Both leverage the same design system for visual consistency.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.
Let’s talk about your product.
Share some details about what you're building. I’ll review it and get back to you with next steps.
What happens next
• I review your project and identify key challenges
• We schedule a short call to align on goals
• I define a clear direction, scope, and next steps
I usually reply within 24 hours.